We just received a sample package from Crumps, delivered to us today(Oct 30, 2025), and we would like to share our and Sir Flop’s thoughts on it with you all!
From Crump’s website:
FAMILY-OWNED BUSINESS & FEMALE-LED TEAM
Thoughtfully formulated and produced in Canada since 2006
At Crumps’ Naturals, we believe that feeding your pup should be as simple and pure as their love for you. That’s why, since 2006, the Crump family has been dedicated to making all-natural dog treats from purposeful ingredients. We are on a mission to support your pup’s overall health and wellness by nourishing the whole dog – mind, body and soul.
Proudly Canadian-made, our treats are crafted in our own state-of-the-art facility in Mississauga, Ontario. And as our community of pet parents grows, so have we! To better serve our U.S. pups, we’ve expanded by adding a second facility in North Carolina, bringing the same trusted quality.
From day one, we have stayed true to our standards. Ensuring all of our ingredients are 100% traceable, and we take just as much pride in what we leave out as what we put in. Our simple, all-natural treats make it easy to nourish the whole dog, letting them reach their full potential, and helping them live their best life! From day one, we have stayed true to our standards. Ensuring all of our ingredients are 100% traceable, and we take just as much pride in what we leave out as what we put in. Our simple, all-natural treats make it easy to nourish the whole dog, letting them reach their full potential, and helping them live their best life!
From that, they sound like they are aligning themselves more with natural-based products instead of something mass-produced with a long list of ingredients, most of which are hard to pronounce, you have no idea what they are, have to look them up to figure it all out what it is and it turns into this whole rabbit hole you have to jump down, just to figure out if it is good for your pet or not.
From their website, they have a wide range of pet treats as well as some additional goodies. They have Single Ingredient Treats, Sweet Potato Treats, Training Treats, Cat Treats, Jerky with Function, Dental Care, Meal Toppers, and Gutsy Prebiotic Bites.
I’m quite interested in seeing how Sir Flop enjoys these samples that we got from Crumps.
Venison Jerky Bites
First, we have the Venison Jerky Bites with Chia Seeds.
The ingredients of the Jerky Bites are as follows: Venison, Sweet Potato, Chickpea Flour, Vegetable Glycerin, Chia Seeds, Guar Gum, and Rosemary Extract.
That is a fairly small list, and depending on your knowledge of dog treats, maybe a few ingredients that you may or may not know about. Venison, Sweet Potato, Chickpea Flour, Chia Seeds and Rosemary Extract should be pretty straightforward for you.
Vegetable Glycerin can be used for moisturizing, as a sweetener or a preservative.
Guar Gum is a thickening agent primarily used to improve texture and stability.
You can view Crump’s Blog, where they talk about some misconceptions about common treat ingredients.
They even list the Calorie content of the Venison Bites at 3156 kcal/ kg, or 30 kcal per treat.
The Guaranteed Analysis of the Venison Bites are:
| Crude Protein | Min | 14% |
| Crude Fat | Min | 6% |
| Crude Fibre | Max | 3% |
| Moisture | Max | 16% |
Based on that data, they seem like a good choice if you have limitations with something like allergies or if your dog is a picky treater.
It contains limited natural ingredients, venison, which is a novel protein, chia seeds that add omega-3s, antioxidants, & fibre. It’s hypoallergenic (no chicken/beef/grains), and no artificial colours/flavours/preservatives.
Even though Sir Flop has allergies to grains, this one has it listed far enough down for it not to be much of a problem for him, if any at all.
Plaque Buster
Next up that we got is a Plaque Buster, which is a Bacon Flavoured Dental Stick.
This one contains Sweet Potato, Coconut Glycerin, Citrus Fibre, Natural Flavour, Ground Oyster Shells, Liquid Smoke, and Bacon Flavour. It also contains Molluscs, but that’s not actually in the ingredients list so one of those in there has that in it.
Those two links in the ingredients go to Crump’s Blog, where they talk about the myths of them, just in case you didn’t read it from the Venison Jerky Bites section above.
Another interesting combination of ingredients. I know Sir Flop enjoys his sweet potato and Bacon, but I’m not too sure about the Ground Oyster Shells. I look forward to seeing what his reaction will be to this one.
For the calorie content on this one, we have 2268 kcal / kg or 80 kcal per treat.
The Guaranteed Analysis of the Plaque Buster is:
| Crude Protien | Min | 5% |
| Crude Fat | Min | 0.5% |
| Crude Fibre | Max | 10% |
| Moisture | Max | 19% |
| Calcium | Min | 1.5% |
This one seems great as the #1 daily plaque fighter — 1 stick/day (size by weight: small <25lb=½, med 25-50lb=1, large >50lb=1-1½). It would replace brushing by about 80%. It’s for all ages/breeds, allergies, and overweight dogs. Limit how many they have, as it only contains <10% of your dog’s daily calories. You want to make sure to monitor their stools (fibre can firm) at least if they have a larger amount for the first time or two. As a tip, you could freeze them for a longer chew and or combine with jerky for balance.
Sir Flop’s Thoughts
Now on to what we’ve all been waiting for, Sir Flop’s thoughts on these.
We’ll start with the Venison Jerky Bites, as that ended up being what he trialled first. He probably smelled the venison in the bag and said he must have it.
Sir Flop seemed to quite enjoy those treats. Not like his Freeze Dried Beef Liver, but pretty close. He would not leave us alone for his walk right after because all he wanted was one of them.